Victor’s Secret
For this project, I took the brand: Victoria's Secret, renowned for its iconic women's lingerie, into an innovative men's intimate apparel brand. This project included redesigning the brand’s logo, refreshed packaging, and crafted a new product prototype.
Project Date: 2022
Location: NYC
re-branding x marketing strategy x product development
Project Deliverables
redesign logo, branding samples (shopping bag & box), beverage packaging, and an extra item that matches the target audience’s preference.
Logo Designs
These are two different designs that I’ve created to fit the new demographic. One is more bold and loud, the other one is more minimalistic and clean.
Product Packaging Design
I have designed a new packaging for a potential new product for the rebrand. Taking inspirations from Victoria’s Secret’s fragrances, I thought candles would be a great alternative for the new demographic.
Branding Samples
This is another design that I created as an item that I believe the new customer base would appreciate and use, a cold brew coffee set.
Final Product
Let’s connect.
Have questions or want to collaborate? I'd love to hear from you!