Hello, I’m Kelly
A multidisciplinary designer and brand strategist specializing in creating engaging, user-centered experiences that captivate audiences and drive business growth.
🌱 How It All Started
I was born in New Jersey, grew up in Taiwan, then moved to New York for university. I attended Parsons School of Design, where I earned a BBA degree in Strategic Design & Management.
My career in branding and marketing started here, as I gained experience in design strategy, innovation, entrepreneurship, and management. This is where I learned about the interconnected approach to design and business.
🎨 How I Got Into Product Design
After earning my degree, I realized I wanted to further enhance my design skills which led me to pursue a certificate in UI/UX, where I could combine my passion for branding with a focus on user-centered design.
I wanted to continue crafting experiences that not only tell a brand's story but also resonate with users on a deeper level.
💡My Values
My goal is to always “design with people in mind“, I want to use my background in branding and product design to create work that not only solves problems, but enhances the way people interact with the world.
Parsons School of Design
BBA- Strategic Design and Management
2019-2023
Education:
Springboard
UI UX Design Career Track Certificate
2023-2024
Professional Experiences:
Social Media Coordinator at Liberty Tex
July 2022 - Present
Marketing Assistant at Frames of Butter
June 2024 - August 2024
Brand Strategy Intern at Candylab Toys
Jan 2023 – May 2023
Marketing Intern at Le Brodé
Jun 2018 – Aug 2018
Brand Strategy
Project Management
Social Media
Market Research
Marketing/Branding
Competitive Analysis
Business Skills:
Design Skills:
Technical Skills:
UI UX Design
Web Design
Wireframing
Prototyping
Usability Testing
Information Architecture